June 8, 2009

Master Club Advisors is proud to announce its strategic alliance with what our firm believes to be the very best company providing state-of-the-art business intelligence tools to the private club industry today – SureVista. 

            SureVista’s core mission is to “focus on delivering performance improvement research and diagnostics to their clients in the private club industry, providing a critical path to significantly improve operational effectiveness and member satisfaction.”

            Based in East Lansing, Michigan, SureVista is the owner and developer of Club Insights and Quick Peek, research based “feedback” tools that allow clubs to accurately assess both their strengths and areas in need of improvement. Based on the consumer behavior and customer satisfaction research of Dr. Richard Spreng, Associate Professor of Marketing at Michigan State University, Club Insights and Quick Peek are scientific verified performance assessment tools based upon ten proven drivers for success in private clubs. Club Insights and Quick Peek, in effect, provide private club leaders actionable intelligence leading to greater member satisfaction, increased potential new member referrals, better management tools and increased revenues.

            Blake Ashdown, CEO of SureVista, is a successful entrepreneur who has started 10 different businesses in the Hospitality & Outdoor Recreation Industry over the past 35 years. Blake received the “Professional of the Year Award” from the American Resort Development Association, and has a deep understanding of the Golf & Country Club segment. He is a Professor of Business Practice at The Eli Broad Graduate School of Management at Michigan State University where he teaches Business Strategy and Marketing. Blake is a frequent speaker at conventions, conferences and business meetings and will participate in future Master Club Advisors Symposiums as appropriate.

            For more information, we encourage you to visit www.clubinsights.com or call Peter McCarty, SureVista’s Senior Account Manager, at 517-336-4454 (office) or 517-420-5457 (cell).